privacy-and-cookie-policy.aspx Wedding Insurance Group | Privacy & Cookie Policy

Privacy and Cookie Policy

This Privacy and Cookie Policy (referred to as “this policy” or “the policy” in this policy document) explains how Wedding Insurance Group (referred to as “we”, “our” and “us” in this policy), may collect and use personal data from you when you use our website

The Wedding Insurance Group is part of Abbeyfields Services West Midlands Ltd who is authorised and regulated by the Financial Conduct authority No. 556042. Our registered address is:

Wedding Insurance Group
Falcon House
10 Bloomfield Street West
West Midlands
B63 3RD

As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We will process your personal information at all times in accordance with applicable privacy and data protection laws.

The purpose of this policy is to provide transparency around how we collect information on this website and how we lawfully process your personal data. Your use of this website constitutes your acceptance of this policy.

Please note the Wedding Insurance Group is part of Abbeyfields Services Ltd who is authorised and regulated by the Financial Conduct authority No. 556042.

Information we collect on this website

a) We collect personal data when you voluntarily provide it to us.

We collect personal data on our website. Personal data means information that can reasonably be used to identify you personally. The data collected includes your full name, telephone numbers, email addresses, company names and additional information such as renewal dates. We collect this personal data when you voluntarily provide it to us (such as when you use the ‘Get A Quote’ or ‘Contact Us’ form). You can choose not to provide the requested data, but you might not be able to take advantage of our services.

Do NOT send us any information that you consider sensitive or confidential, unless you are satisfied with the terms and conditions outlined in this privacy policy.

b) We automatically collect data about your browser or device and your use of our website using Google Analytics.

When you access and use our website, our technology and tools may automatically collect and record certain data (which does not identify you as an individual) about your use of our website (your browser type, the make and model of device used to view our website, unique device identifiers, and other information relating to your use of our website, browser or device).

The above information is collected using Google Analytics. To learn more about how Google Analytics collects and processes data, click here. We have enabled the ‘Advertising Report Features’ in Google Analytics. This enables features like Audience Demographics and Interests Reporting, DoubleClick Campaign Manager reporting, DoubleClick Bid Manager reporting and Google Display Network Impression Reporting that help us to understand our users better.

We have also enabled data collection in Google Analytics for Display and Search Remarketing. This includes data from Google's signed-in users who have chosen to enable Google to associate their web and app browsing history with their Google account, and to use such information from their Google account to personalise ads. Google Analytics temporarily joins these identifiers to our Google Analytics data in order to support our audiences. We adhere to the Google Analytics Advertising Features Policy, including rules around sensitive categories and the necessary privacy disclosures to our end users about the data we collect and share with Google.

We also use various tracking technologies (such as cookies /or pixel tags) to collect data about your use of and access to our website. Cookies are small bits of information that may be placed on your computer by websites you visit, applications you use, or advertisements you view. Cookies alone tell us nothing about who you are. Pixel tags generate a generic notice of a visit to our website. Pixel tags are used in conjunction with cookies to anonymously track the activity on our website by a particular browser on a particular site.

How we use this information

a) Personal data

We use your Personal Data, either alone or in combination with other information, so that we can provide, enhance and personalise our service and our marketing efforts.

The following are examples of ways that we may use your Personal Data:

  • To provide you with the best customer experience possible;
  • To provide the products and services you requested, respond to your questions, and carry out the transactions you have requested;
  • To communicate with you regarding updates, offers, and promotions;
  • To execute relevant promotions; and
  • For our internal purposes (such as research to improve our services, and communications)

We will securely exchange your personal data with insurance companies and other brokers or agents for the purpose of obtaining quotations, arranging cover and to minimise fraud as part of our terms of business.

b) Email and post direct marketing

We clearly give separate options for our website visitors to mark their consent for receiving communications not related to an enquiry from us via email and/or post. If consent is given, we will add your contact details to our marketing subscription database and send you occasional messages about our latest blog articles, company news, offers and promotions.

c) Google Analytics

We only use first-party Google Analytics cookies to track anonymous usage statistics and do not collect any personal information that can be used to identify you. This helps us analyse data about webpage usage and improve our website in order to tailor it to customer needs.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We allow Google to use or share our analytics data to improve our use of Google Analytics. The sharing of our analytical data with Google adheres to Google’s safeguarding data policy and privacy policy

How we store and transfer information

The personal data that we collect from our website may be stored at a destination outside the European Economic Area (“EEA”). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Other websites

Our site may contain links to other websites or third parties such as social media sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for your use of such websites.

Data retention and opting out of data use

a) Personal data

If you purchase an insurance policy from us, we are legally required to keep a record of your personal data indefinitely for the purposes of forthcoming insurance claims due to events that may have occurred in the past.

If you have provided personal data to us but have not purchased an insurance policy, during your enquiry either by telephone or email, we will ask for your consent to keep your personal data on record until your next renewal date. If consent is given, we will contact you on a single occasion before your next renewal date. If consent is not given, your personal data will be erased off our systems.

b) Cookies and personalised ads

You can manage the cookies stored on your computer, or turn them off completely, through your browser settings. Be aware that this may affect your browsing experience or even prevent you from using certain services such as those with a secure login, which require cookies to be set in order to work.

All modern browsers will let you change your cookie settings to give you broad control over whether cookies can be set or not. You can also opt out of seeing personalised ads using Google.

You may also adjust your advertising preferences on various social media websites by adjusting your settings on the platform.

c) Email and post direct marketing

If you have consented to receiving direct marketing via email and/or post, we will keep your personal data on record until you withdraw your consent or request the erasure of your personal data. You can withdraw consent to direct email marketing at any time by clicking the unsubscribe button clearly displayed at the bottom of every email we send. Alternatively, you can email or write to our registered address (detailed at beginning) to withdraw your consent or request your personal data be erased from our marketing database.

Children and parents

We respect children’s privacy. We do not target or knowingly or intentionally collect personally identifiable information from children under the age of 18. By using our website, you have represented and warranted that you are either 18 years of age or using our website with the supervision of a parent or guardian. If you are under the age of 16, you may not use our website. If you become aware that your child has provided us with personal information without your consent, please email us at

Changes to this policy

From time to time, we may modify this policy to reflect, among other things, changes in the law or our data collection and use practices and such modifications shall be effective upon posting by us. Your continued use of our website after a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is important that you review this policy regularly to ensure you are updated as to any changes.